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ScreenBeam took part in its first Integrated Systems Europe (ISE 2020) this year in Amsterdam on February 11th – 14th, an annual event that provides the AV and systems integration industry tremendous insights for the year to come and beyond. For those unable to attend, here is a quick recap of our news as well as trends that caught our attention. Overall, the event was a success despite a dip in attendance – Coronavirus concerns saw top exhibitors like LG sit on the sideline while Storm Ciara made travel difficult for many. However, this didn’t hinder the show’s excitement, and in fact, many exhibitors saw a higher quality of attendees visiting their stands. The event’s organizers were very proactive and transparent in their communication with everyone. The ScreenBeam team gives Mike Blackman, ISE’s managing director and founder, and his team major kudos for choosing to persevere onward with the show. As the saying goes, Stay Calm and Carry On, which is exactly what we did. Despite these setbacks, ISE was a very successful first showing for ScreenBeam in revealing our latest wireless display technology advancements to our partners and new prospects. During the 4-day event, we demonstrated two new functionalities called Multi-View and Quick Switch. Multi-View enables up to 4 presenters to simultaneously display onto one screen. The Quick Switch feature allows one presenter to quickly switch to another presenter without having to go back to the Ready to Connect screen. Such rapid switching helps the presenters and attendees stay focused on the presentation and not become distracted with disconnecting and reconnecting presenters. These functionalities are available today through our latest firmware update for both the 1100 and 1000 EDU. We also demonstrated our patent-pending Ghost Inking™ technology and new CMS 4.0 solutions which both will be available in April. Ghost Inking™ is an exciting innovation that allows for the first time a wireless Windows inking experience with zero lag. That lack of latency allows for efficiency and productivity never seen before. CMS 4.0 provides a web-based and multi-user role-based solution that allows I.T. directors and managers to assign individuals to specific roles and access within the CMS platform to better manage their ScreenBeam deployments. To learn more about these features, check out all the product videos we shot at the show here.

Emerging Trends that Caught Our Eye at ISE 2020

All in all, ISE 2020 was a success, and several key takeaways and trends emerged in its wake.

Interoperability and Open Standards

Interoperability and open standards is certainly not a recent trend, but at ISE this year we saw more manufacturers embracing disparate systems – even ones they compete with – to holistically offer their customers a more complete, easy-to-use solution for accessing, sharing and collaborating over content and increase team’s productivity. The ScreenBeam team saw this growing trend especially among audio and video providers in the meeting room space, and the same thing is happening with major video conferencing providers like Zoom, Microsoft Teams and Webex. In fact, each made their own individual announcements on cross-platform interoperability between one another at the end of last year. Interoperability is changing the way integrators design meeting room spaces and how end-users utilize the rooms. This expanding approach is also influencing the way manufacturers sell to their target audiences by making it much more about the user case and their experience than simple tech specs and features, which used to be the name of the game. This trend will only continue to gain importance as we get closer to InfoComm in June.

Displays Gone Wild!

This year was another benchmark year for interactive display technology, and some of our favorites came from ScreenBeam’s own display partners Dell and FlatFrog. With more than 250 exhibitors playing in this space, show-floor demos at ISE came in all shapes and sizes. While features like 4K continue to be important, screen sizes keep getting larger and slimmer, to the point that an 86-inch display was often commonplace across the show floor. However, every major display maker had one repeating theme – unified communication and wireless collaboration that included both video and audio providers. Something that we are sure to see more of at InfoComm in June.

Looking Ahead

ScreenBeam is looking forward to Barcelona 2021! We have doubled our stand size and will be in the Unified Communications hall, which ISE organizers had to expand during stand selection due to higher demand than what they first thought. We were not surprised due to the huge buzz UC is making in the enterprise market. Many reports are predicting that the show will surpass its 80,000-attendee record from 2019 now that it has more space in the Fira de Barcelona, which is nearly four times larger than the RAI Centre! No more rat maze, here. We have a strong product road map leading up to next year, which is only going to bring ScreenBeam further to the forefront as a key provider of UC room solutions. Time to start brushing up on our Spanish and flamenco dancing skills. ¡Olé!
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